World News for Students of English

01-10-2024 15:00

Launched in 2017, Squishmallows became highly popular due to their softness, cute designs, and collectible nature.

The brand has grown internationally, expanding to over 55 countries and winning awards, including seven Toy of the Year honors. Squishmallows are not just toys; many collectors say they have helped them emotionally. People often form connections with Squishmallows because each has its name, personality, and biography. These characteristics make it easy to feel attached to the plushies, which many find comforting, especially when dealing with stress or trauma.

In addition to emotional benefits, some collect Squishmallows for financial reasons. Limited editions and exclusive releases have created a large resale market, with some plushies selling for more than double their retail price.

Although the brand continues to expand, it is unclear if Squishmallows will remain as popular in the future due to increasing supply and collection fatigue among buyers.

Difficult words: collectible (an item people save or buy because it has value), plushy (a soft toy), fatigue (exhaustion, tiredness).

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