Fewer people pay for The New York Times – level 2

Fewer people pay for The New York Times

08-11-2024 07:00

The New York Times (NYT) had fewer new digital subscribers in the third quarter. Readers spent less money because of a weak economy.

This was unexpected because people usually watch and read more news about the US presidential election. NYT had 260,000 new digital subscribers, which was below the number the company wanted. Digital ad sales went up by 8.8%, but NYT’s stock price fell by 8%. Some experts say that increasing prices and competition are making people less interested in paying for news.

The NYT wants to have 15 million digital subscribers by 2027, but it may be difficult to reach this number. For the fourth quarter, NYT expects to earn between 7% and 9% more money from subscriptions.

Difficult words: digital subscriber (a person who pays regularly to get online news), unexpected (something you don’t think will happen), ad (an advertisement), competition (similar companies or products).

You can watch the original video in the Level 3 section.

What are some reasons experts suggest for the New York Times' lower than expected number of new digital subscribers in the third quarter?

LEARN 3000 WORDS with NEWS IN LEVELS

News in Levels is designed to teach you 3000 words in English. Please follow the instructions
below.

How to improve your English with News in Levels: 

Test

  1. Do the test at Test Languages.
  2. Go to your level. Go to Level 1 if you know 1-1000 words. Go to Level 2 if you know 1000-2000 words. Go to Level 3 if you know 2000-3000 words.

Reading

  1. Read two news articles every day.
  2. Read the news articles from the day before and check if you remember all new words.

Listening

  1. Listen to the news from today and read the text at the same time.
  2. Listen to the news from today without reading the text.

Writing

  1. Answer the question under today’s news and write the answer in the comments.

Speaking

  1. Choose one person from the Skype section.
  2. Talk with this person. You can answer questions from Speak in Levels.

 

Stock images by Depositphotos