Musk and Tesla – level 3
05-04-2024 07:00
A recent study by a market intelligence firm Caliber found that fewer people in the United States are considering buying a Tesla car.
One reason for this is said to be the behavior of Elon Musk, the CEO of Tesla, who some people find controversial. Despite Tesla’s previous strong sales growth, it’s expected to report poor sales soon. The study showed that people’s interest in buying a Tesla car decreased from November 2021 to February 2024. At the same time, people’s interest in buying cars from traditional companies like Mercedes, BMW, and Audi slightly increased. The study also found that most Americans connect Tesla’s reputation with Elon Musk.
Marketing experts say that controversies about Musk’s political beliefs and public statements are affecting Tesla’s brand and demand. Additionally, economic worries and competition from other companies like BYD from China are also putting pressure on Tesla.
Difficult words: controversial (causing disagreement or discussion), reputation (the beliefs or opinions that are generally held about someone or something), controversy (a public disagreement).
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What are some potential factors contributing to the decrease in interest for Tesla cars, according to a recent study by Caliber?
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