Google’s online search is illegal – level 3
12-08-2024 07:00
On Monday, a US judge ruled that Google acted illegally to eliminate its competition and maintain a monopoly on online search and advertising.
This is a significant setback for Alphabet, Google’s parent company, and it may change how big tech companies do business. The US Department of Justice sued Google in 2020, claiming it controlled 90% of the online search market. Google pays companies like Apple and Samsung to be the default search engine on their devices, which blocks competitors from entering the market. Google’s strategy restricts market competition and innovation.
Future penalties could include ending exclusive agreements like Google’s $20 billion contract with Apple. This aims to invite new players and foster innovation, especially with the rise of AI, and to ensure that current dominant players like Google, Apple, and Meta don’t control the next wave of AI innovation.
Difficult words: monopoly (exclusive control of a commodity or service in a particular market), setback (a reversal or check in progress), dominant (having power and influence over others).
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What could future penalties for Google include in order to foster innovation and invite new players into the market?
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