World News for Students of English

12-11-2024 07:00

The rise of AI influencers is sparking ethical debates.

AI models like Aitana, with pink hair and thousands of followers, generate significant income from brand endorsements, especially in the beauty and fitness sectors. Although Aitana doesn’t exist, her agency in Barcelona makes her appear lifelike through advanced editing techniques. AI influencers appeal to many, especially young people who might not always realize they are unreal. Critics are concerned these AI models promote unrealistic beauty standards, leading young people to compare themselves with digital images of perfection.

Initially, Aitana’s creators tried making more diverse models, but the public response was unfavorable. The agency recently adjusted to this feedback by creating a wider range of models, though female AI models remain in higher demand than male models. Aitana’s popularity even led to her endorsement by a car company for an AI assistant project.

Difficult words: ethical (relating to beliefs about what is morally right or wrong), endorsement (promotions or support of a product or service), favorable (positive or pleasing).

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