Apple says sorry – level 2
14-05-2024 15:00
Apple said sorry for their latest iPad advert. The one-minute video showed a hydraulic press breaking things.
The video wanted to highlight what the new iPad could do, but people didn’t like it. They were upset by it. They thought technologies might take over and stop people from being creative. Even famous people criticized the advert on social media.
Apple’s marketing boss said sorry, and he said that the advert was a mistake. The company’s boss was criticized for his social media post about the advert. Some people in Japan didn’t like it either. They said that it was bad to break things.
Difficult words: advert (a video about a product or service), hydraulic press (a machine which presses things), highlight (to point out).
You can watch the original video in the Level 3 section.
What was the public's reaction to Apple's iPad advert featuring a hydraulic press breaking things, and how did Apple respond to the criticism?
LEARN 3000 WORDS with NEWS IN LEVELS
News in Levels is designed to teach you 3000 words in English. Please follow the instructions
below.
How to improve your English with News in Levels:
Test
- Do the test at Test Languages.
- Go to your level. Go to Level 1 if you know 1-1000 words. Go to Level 2 if you know 1000-2000 words. Go to Level 3 if you know 2000-3000 words.
Reading
- Read two news articles every day.
- Read the news articles from the day before and check if you remember all new words.
Listening
- Listen to the news from today and read the text at the same time.
- Listen to the news from today without reading the text.
Writing
- Answer the question under today’s news and write the answer in the comments.
Speaking
- Choose one person from the Skype section.
- Talk with this person. You can answer questions from Speak in Levels.
Stock images by Depositphotos
