Marks & Spencer Christmas ad makes people angry – level 3
09-11-2023 07:00
The Marks and Spencer Christmas advert is eagerly awaited each year, but this year’s festive campaign has been beset by controversy.
M&S has already apologized for posting a photo on Instagram that showed Christmas party hats in the colors of the Palestinian flag on fire.
The image was an out-take from one of the company’s TV adverts, where red, green, and silver hats were burning in a fireplace. M&S explained that the intent was to humorously depict that some people don’t enjoy wearing paper Christmas hats. The company removed the photo and clarified that the advert was filmed in August before the Israel-Gaza conflict started. They stated that the hats were in traditional Christmas colors of red, green, and silver.
M&S acknowledged the unintentional hurt caused and expressed their apology. The Advertising Standards Authority in the UK has received 40 complaints about the Instagram post and is reviewing them to determine if further action is necessary.
Difficult words: controversy (public disagreement or heated discussion), acknowledge (to admit), unintentional (not done on purpose).
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What do you think of M&S's apology concerning their controversial Christmas campaign?
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