Popular water bottle – level 2
05-07-2024 15:00
Stanley cups, mainly limited editions, are very popular, and people resell them for 200 to 300 dollars.
Marketing experts believe that the cups are so popular thanks to good marketing strategies and understanding what people need. The cups have practical design and they are a trend on TikTok. Stanley started its business in 1913, but their fortunes rose after they introduced the 1.2-liter tumbler in 2016.
A viral video of a Stanley cup surviving a car fire made it even more popular, and it showed the company’s commitment to quality and customer service.
Difficult words: fortune (the money or success of a person or company), tumbler (a cup with no handle), commitment (when you firmly promise to do something).
You can watch the original video in the Level 3 section.
What marketing strategies have contributed to the popularity of Stanley cups and how has the company's commitment to quality and customer service played a role in their success?
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