Walt Disney and AI – level 3

Walt Disney and A

14-08-2023 07:00

Walt Disney has established a task force to explore the applications of AI across its entertainment conglomerate, despite ongoing concerns in Hollywood about the technology’s impact on the industry.

The task force, created earlier this year, aims to develop in-house AI applications and collaborate with startups. Disney has posted 11 job openings seeking AI and machine learning expertise, indicating its commitment. The company envisions AI implementation in various sectors, from film production to theme parks, aiming to enhance customer support and interactions. However, the adoption of AI has sparked controversy in Hollywood, with industry professionals fearing its effect on jobs.

Disney’s past investments in technological innovation include mixed-reality tech and AI research, reinforcing its commitment to technological advancement.

Difficult words: task force (a unit specially organized for a task), conglomerate (a large corporation that consists of multiple companies), envision (to imagine as a future possibility).

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What are the potential benefits and drawbacks of Disney's implementation of AI across its entertainment conglomerate?

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