Americans love iced coffee – level 2

02-12-2024 15:00

Americans spent over $17 billion dollars on iced coffee, cold brew, and frozen coffee in 2023. It is twice as much as in 2016.

Younger people are driving this trend. They enjoy cold coffee all year, unlike older generations, who often drink it only in summer. Chains like Starbucks, where cold drinks made up 76% of sales, played a key role in this trend.

Cold coffee is popular because it is customizable, you can buy different flavors, and it looks great on social media. Brands like Dunkin’ and Dutch Bros also report strong growth in iced drink sales.

Although hot coffee is still the most popular, cold coffee is growing quickly. Americans love trying new things, unlike Europeans or South Americans.

Difficult words: cold brew (coffee you make with cold water), trend (a popular new thing), customizable (when you change something to suit someone’s taste).

You can watch the original video in the Level 3 section.

What factors have contributed to the increase in popularity of cold coffee among younger generations in America?

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