World News for Students of English

02-12-2024 15:00

American spending on iced coffee, cold brew, and frozen coffee drinks surged to over 17 billion dollars in 2023, doubling since 2016.

Starbucks reported that cold drinks made up 76% of beverage sales in the third quarter of 2024. This reflects their growing popularity, especially among Gen Z and Millennials, who view cold coffee as an all-year beverage, breaking free from its traditional association with summer.

Experts suggest that iced coffee’s appeal comes from its customization, the ability to mask its bitterness with flavors, and its aesthetic suitability for social media. Chains like Dunkin’ and Dutch Bros have also seen significant growth in cold drink sales. Cold coffee trends shape consumer habits, and they are reflected in at-home brewing practices.

Although hot coffee remains the dominant choice, cold coffee is growing faster due to the influence of younger consumers and the American preference for experimentation, unlike traditional coffee cultures in Europe or South America.

Difficult words: cold brew (chilled coffee made from grounds that have been steeped in cold water for several hours), appeal (the quality of being attractive or interesting), customization (making something unique to preferences).

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