German football ends a deal with Adidas – level 3

German football ends a deal with Adidas

26-03-2024 07:00

The German national football team has had a long-standing partnership with Adidas. They wore Adidas gear even during past World Cups.

However, the recent announcement that Nike will replace Adidas as the official partner from 2027 onwards came as a surprise. Sports expert Mark Meadows explained the reasons behind this unexpected change. Financial struggles, worsened by recent team performance and the pandemic, played a significant role. Despite Adidas’s historical importance, the allure of Nike’s offer was too strong for the German team.

Both fans and Adidas are bewildered by such a sudden decision. The German Football Association defended its choice; however, this shift highlights the key role of money in sports. Yet, there’s a possibility of reverting to Adidas in the future, because Nike’s contract ends in 2034.

Difficult words: allure (attraction), bewildered (very puzzled, confused), revert (to return to a previous state, practice, etc.).

You can watch the video news lower on this page.

How did the recent announcement of Nike replacing Adidas as the official partner of the German national football team come as a surprise, and what factors played a significant role in this unexpected change?

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